Louis Vuitton has officially announced its new partnership with Formula 1, marking the beginning of a decade-long collaboration that promises to redefine the concept of luxury on the tracks. The agreement, signed with Liberty Media, includes the main sponsorship of strategic races in the World Championship and the creation of the iconic Trophy...
My (our) blog
Kevin Germanier at Haute Couture Summer 2025: The luxury of upcycling and creative collaboration
Swiss designer Kevin Germanier made his debut at Haute Couture Week in Paris with a collection that embodies his innovative concept of "luxury created from waste." The brand, founded in 2018, is known for transforming discarded materials such as beads, gemstones, and sequins into stunning pieces. However, for his first Haute Couture...
Ariana Grande, now a global ambassador for Swarovski, celebrates this new phase with the launch of a stunning capsule collection. The collaboration, officially launched on Thursday (January 30), features 16 exclusive pieces that reflect the artist's love for music, combining the iconic sparkle of Swarovski crystals with the delicacy of pearls.
Jean Paul Gaultier by Ludovic de Saint Sernin: Shipwreck and nostalgia in haute couture summer 2025
Since Jean Paul Gaultier retired in 2020, the brand has invited renowned talents to design its haute couture collections. For Summer 2025, the responsibility fell to Ludovic de Saint Sernin, who brought a unique interpretation of the Gaultier universe while paying tribute to the couturier's history with his modern and creative vision.
The highly anticipated debut of Alessandro Michele as Valentino's creative director brought a theatrical spectacle to the Summer 2025 Haute Couture season. It was a show that blended fantasy and history, combining the designer's unmistakable style with the powerful legacy of Maison Valentino. The setting—a room transformed into a theater—reflected...
Glenn Martens takes over as creative director of Maison Margiela: The new era of haute couture
The Belgian designer brings his avant-garde vision to the iconic brand, succeeding John Galliano after 10 years of transformation.
In 2025, Giorgio Armani Privé celebrates with splendor the 20th anniversary of its iconic haute couture line, bringing to the runway a collection that exudes sensuality, sophistication, and a brilliant tribute to Asian cultures. The show took place at the newly inaugurated headquarters of the brand, located on the elegant Rue François 1er in Paris,...
This season, Chanel takes us back to its roots with a collection celebrating 110 years of haute couture legacy. Presented at the iconic Grand Palais in Paris, the Summer 2025 collection stood out by revisiting the Maison's classics, while the fashion world eagerly awaits Matthieu Blazy's debut as the brand's new creative director, scheduled...
Dior presented its haute couture collection for Summer 2025 on Monday (27/01), in the gardens of the Rodin Museum in Paris. The setting featured panels with fantastic illustrations by Indian visual artist Rithika Merchant, transporting the audience to an enchanted world that combined fashion, art, and nature. Under the creative direction of Maria...
In the world of haute couture, where creativity and technique come together in a sublime way, Daniel Roseberry, creative director of Schiaparelli, presents a collection that revives history to imagine an extravagant future. In a provocative statement sent to the press, Roseberry challenged contemporary conventions:









