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My (our) blog

Louis Vuitton has officially announced its new partnership with Formula 1, marking the beginning of a decade-long collaboration that promises to redefine the concept of luxury on the tracks. The agreement, signed with Liberty Media, includes the main sponsorship of strategic races in the World Championship and the creation of the iconic Trophy...

Ariana Grande, now a global ambassador for Swarovski, celebrates this new phase with the launch of a stunning capsule collection. The collaboration, officially launched on Thursday (January 30), features 16 exclusive pieces that reflect the artist's love for music, combining the iconic sparkle of Swarovski crystals with the delicacy of pearls.

The highly anticipated debut of Alessandro Michele as Valentino's creative director brought a theatrical spectacle to the Summer 2025 Haute Couture season. It was a show that blended fantasy and history, combining the designer's unmistakable style with the powerful legacy of Maison Valentino. The setting—a room transformed into a theater—reflected...

In 2025, Giorgio Armani Privé celebrates with splendor the 20th anniversary of its iconic haute couture line, bringing to the runway a collection that exudes sensuality, sophistication, and a brilliant tribute to Asian cultures. The show took place at the newly inaugurated headquarters of the brand, located on the elegant Rue François 1er in Paris,...

This season, Chanel takes us back to its roots with a collection celebrating 110 years of haute couture legacy. Presented at the iconic Grand Palais in Paris, the Summer 2025 collection stood out by revisiting the Maison's classics, while the fashion world eagerly awaits Matthieu Blazy's debut as the brand's new creative director, scheduled...

Dior presented its haute couture collection for Summer 2025 on Monday (27/01), in the gardens of the Rodin Museum in Paris. The setting featured panels with fantastic illustrations by Indian visual artist Rithika Merchant, transporting the audience to an enchanted world that combined fashion, art, and nature. Under the creative direction of Maria...