Era change: Jack McCollough and Lazaro Hernandez step down from Proenza Schouler's creative direction

The game of musical chairs in the fashion world continues in 2025. On January 15, renowned designers Jack McCollough and Lazaro Hernandez announced their departure from the creative direction of Proenza Schouler, the brand they founded in 2002, which has become synonymous with innovation and modernity in the American fashion scene.

Although stepping down from their creative roles, the duo will remain on the company's board, where they are minority shareholders, and, along with CEO Shira Suveyke Snyder, will be involved in selecting a successor. The announcement confirms rumors circulating since the end of 2024, when initial signs suggested the designers might step back to make room for new projects.

A trajectory of innovation and prestige

McCollough and Hernandez met while studying at Parsons School of Design and quickly formed a partnership that would revolutionize the concept of American sportswear. Proenza Schouler captivated the industry with its contemporary vision, marked by intensive textile research and a unique artsy approach.

Success came immediately. Even before launching their first collection, Jack and Lazaro had gained valuable experience working with industry giants such as Marc Jacobs and Michael Kors. Since then, the brand has become an icon of New York Fashion Week, setting trends and collecting awards.

Among their most notable achievements are:

• Five awards from the Council of Fashion Designers of America (CFDA), including Womenswear Designer of the Year in 2007, 2011, and 2013.
• The launch of the iconic PS1 bag, a landmark in American accessory design.
• Presenting a collection at Paris Haute Couture Week, a rare feat for American brands.

Iconic clients and the legacy of Proenza Schouler

The duo's visionary creations captured the hearts of stars like Chloë Sevigny, Alexa Chung, Kirsten Dunst, and Lauren Santo Domingo. With an elegant yet relaxed aesthetic, the brand redefined New York cool, blending art and sophistication in its collections.

The future of the brand

In an official statement, CEO Shira Suveyke Snyder assured that Proenza Schouler will continue its operations and that the name of the new creative director will be announced soon. The Winter 2025 collection will be presented in a lookbook format during New York Fashion Week in February.

The fashion industry eagerly awaits the next chapter of this story — both for the brand and for McCollough and Hernandez, whose future ventures promise more innovation and creativity.