From Drew House to SKYLRK: Justin Bieber’s new fashion era begins now

With a futuristic aesthetic and bold creative direction, Bieber closes the Drew House chapter and introduces his most ambitious brand yet.

If Drew House embodied Justin Bieber's playful and laid-back side, SKYLRK marks a bold reinvention. Officially trademarked in 2023, the concept behind the brand dates back to 2018, when Bieber introduced his alter ego "SKYLARK TYLARK." Now, that creative persona has evolved into a fashion label with its own distinct visual language—one that blends futuristic elements with a streetwear core. SKYLRK isn't just a brand; it's a reflection of Bieber's evolving identity and a direct extension of his artistic growth.

A visual shift

On April 1st, the first images of the collection were revealed: oversized hoodies in vibrant shades of pink, blue, green, purple, and off-white, each stamped with the SKYLRK logo down the sleeves. Then came the beanies, oversized statement sunglasses, and inflated phone cases—tech-inspired accessories with streetwear roots. But the real standout? Platform sliders with a bold, sculptural silhouette that cement SKYLRK's avant-garde DNA. Each drop feels calculated, signaling a departure from Bieber's past and the arrival of a new visual language.

Ending one era to begin another

To make the break official, Bieber released a cinematic teaser where he sets fire to the Drew House home and walks away—alongside Hailey—into a new chapter. The message is clear: he's closing a door and asking his fans to do the same, even going so far as to publicly request they unfollow his former brand. Now styled by Jenna Tyson, Bieber is fully committed to this new direction. SKYLRK is more than fashion—it's a personal rebrand and a bold declaration of what's next.